Idesa Parfums and Alejandro Sanz

Barcelona-based Idesa Parfums has signed a worldwide licensing agreement with Spanish pop singer Alejandro Sanz for the development and marketing of fragrances under his name. The first products will launch at the end of the year on the mass circuit in Spain, followed by Latin America and other markets, according to a statement released by Idesa.

The company has thus followed up on its intention to sign with a new celebrity after dancer Joaquin Cortés and singer David Bisbal.

Alejandro has won 15 Grammy Awards (1 Regular Grammy Award and 14 Latin Grammy Awards). He appeared in the film clip for The Corrs' English translation of their duet, Una Noche (One Night) as Andrea's love interest.

All sounds perfect for Idesa Parfums to use a well known celibrity.