French Beauty

We love and understand the french beauty industry. We try to cover the latest trends, new product concepts, technologies, packaging and innovations in marketing for the french cosmetic industry.

Monday, February 19, 2007

Christian Lacroix launches "C'est la Fête"

Inter Parfums is launching a new fragrance for the Christian Lacroix brand.
Christian Lacroix
C'est La Fête borrows similar design codes to its predecessor C'est la Vie, the first fragrance for the brand launched in 1990.

Christian Lacroix is wll known for having designed many dresses for Hollywood stars.

The new women's fragrance comes in a colourful bottle in yellow and turquoise, topped with transparent branch which is meant to resemble a piece of coral. The modern fruity, floral fragrance is signed by Jean Jacques of Takasago. The EdP line arrives in March priced at €28 for 30ml to €70 for 200ml.

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