Dior men fragrance Fahrenheit 32

French beauty brand Parfums Christian Dior (LVMH) has added a new dimension to its classic men4s Fahrenheit 32 fragrance. The brand's creative director, Hedi Slimane, has transformed the flaming-red bottle to a frosty white.

The newcomer scent also features a fresh, oriental fragrance by in-house perfumer François Demachy with Louise Turner of Quest. The composition includes notes of orangE-blossom flower, vetiver and vanilla.

The launch will be supported by press, television, cinema and internet campaigns. Hedi Slimane has chosen Arnaud to be the image of the new Dior men fragrance Fahrenheit 32.