French Beauty

We love and understand the french beauty industry. We try to cover the latest trends, new product concepts, technologies, packaging and innovations in marketing for the french cosmetic industry.

Wednesday, March 28, 2007

Katherine Heigl and Coti

Coty Inc. has signed an agreement with actress Katherine Heigl to be the face of the first new women's fragrance from Nautica following the signing of a global licensing agreement to create new fragrances and beauty products. The fragrance will debut early next year.

Coti is delighted to collaborate with Nautica and spokesmodel Katherine Heigl to introduce the new women's fragrance.

Coti and Katherine Heigl

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Calvin Klein, Cerruti, Chloe, Jennifer Lopez, Jette Joop, Lancaster, Marc Jacobs, Nautica, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.

Twenty-eight year old actress Katherine Heigl is the face of Nautica's first female fragrance. The deal was signed between Heigl and fragrance creator Coty's recently. Coty's is well-known for their partnership with celebrities in the creation of fragrances.

Katherine Heigl although appearing in a number of TV movies and series is best known for her role as Dr. Isobel « Izzie » Stevens in the hit Grey's Anatomy. Hiegl is said to be thrilled at being signed as the face of Nautica Woman. She is quoted as saying, « I am thrilled to work with Coty and Nautica on this new fragrance campaign. »

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