Lancôme's Hypnose Homme
The well known french travel retailer Aelia is expect to launch Lancôme's Hypnôse Homme exclusively in its airport stores at Paris Charles de Gaulle, Paris Orly, selected French airports (I don't know the complete list) and the Eurostar terminal for a three-week world exclusive.
After that, the fragrance will roll out across European travel-retail, followed by United States, duty-free in May and Asia in June.
The exclusive Aelia presentation will include more than 60 beauty outlets and will be supported by strong promotions at Paris CdG's terminals, including the use of promoters, dedicated window and wall bays.
Until May, Aelia will be the only French retailer selling the fragrance. Hypnôse Homme is sure to be a worldwide success, Lancôme category manager perfumes and cosmetics Béatrice Delorme says. Lancôme has previously created exclusive makeup palettes with Aelia. The retailer has also developed exclusives including with LVHM-owned Guerlain brand (Vetiver pour Elle, Lights of Champs-Elysées) and Groupe Clarins-owned Azzaro brand. The Hypnôse Homme launch should coincides with the launch of Lancôme Men.
posted by Frenchbeauty @ 9:22 AM
3 Comments:
Hypnose Homme is already available in the States...I got my bottle already and I love it. I have only worn it for a few days, but I have gotten dozens of compliments already!
I was walking past a coworker. When I smelled the fragrance, I had to turn around and to get a sniff at his neck. The aroma is captivating; conservative yet sexy; soft yet exotic. I love it, and I will be purchasing one for my man. Thank you Lancome.
Telisha
I'm fond of Guerlain! I have even my list of Guerlain best products!
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