Paparazzi FOR Cosmetic & Fragrances

The C&F cosmetics and fragrance stores are well known amongst the Lebanese population, but when tourists visit the country they are more likely to look for franchise names that they are familiar with back home when they do their shopping. For this reason, C&F wanted to appeal to tourists at points where they would most likely make the decision of where to shop.



Private taxcabs are the most common form of transportation provided by hotels for their guests and therefore they provide a perfect location to convey messages to tourists. In this case, a semi-transparent film was placed over the passenger windows, making it look like the passengers were being photographed by paparazzi. With no headline, the visual is simply signed C&F Cosmetics and Fragances, to imply that with their products yu become a celebrity.