Brand new space dedicated to fragrances and costume jewellery

Here's a brand new space dedicated to fragrances and costume jewellery.

To delight its customers, La Mûre Favorite has just launched its online shop.

For many years, the Lyon-based boutique « La Mûre Favorite » has been developing the concept of designer fragrance. In this unique universe, perfume is king, but its creator is in the forefront, as each fragrance is unique, each fragrance tells a story.

The perfumer is an artist who composes and creates new scents.

A perfume is both a form of art and a consumer good. To ensure its success, it has to please and seduce.

Five years ago, Frédéric Malle invented the term « perfume producer » and took the opposite view of the trends of the time by launching a totally original concept: Proposing to the public exclusive perfumes created with absolute freedom by the foremost « noses » of the industry and sold under their own creator's signature.

It is out of love for real perfume that this independently minded perfumer decided to dedicated himself totally to « beautiful perfumery ».

Born in a world of perfumes (he is the grandson of the founder of Christian Dior Perfumes), where he has been working since 1986, Frédéric Malle has an innate sense of olfactory balance and a wide knowledge of the raw ingredients used in perfumery.

The 4 basic principles of Editions de Parfums are:
- Offer nothing less than products of the highest quality,
- Ensure each creation is signed by its own author,
- Distribute the collection only in sales points where expert staff can offer consistent personalized and honest advice,
- Assign to each perfume a sale price proportional to its manufacturing costs.

Faithful to these principles, the company continues to produce new genre scents and to revisit perfumery’s great classic themes.

The Editions de Parfums Frédéric Malle are a link between the public and the best perfumers of our times.

There is no possible confusion either with commercial perfumes or with so-called « bespoke » perfumes. These are veritable works of art, created by the imagination of the most renowned « noses ».

He asks his like-minded perfumers to create « their ideal product » without any instructions, marketing, or concerns about its cost price.

Once produced, each composition is presented in a unique bottle of simple design.