Idesa Parfums and Alejandro Sanz

Barcelona-based Idesa Parfums has signed a worldwide licensing agreement with Spanish pop singer Alejandro Sanz for the development and marketing of fragrances under his name. The first products will launch at the end of the year on the mass circuit in Spain, followed by Latin America and other markets, according to a statement released by Idesa.

The company has thus followed up on its intention to sign with a new celebrity after dancer Joaquin Cortés and singer David Bisbal.

Alejandro has won 15 Grammy Awards (1 Regular Grammy Award and 14 Latin Grammy Awards). He appeared in the film clip for The Corrs' English translation of their duet, Una Noche (One Night) as Andrea's love interest.

All sounds perfect for Idesa Parfums to use a well known celibrity.

Christian Lacroix launches "C'est la Fête"

Inter Parfums is launching a new fragrance for the Christian Lacroix brand.

C'est La Fête borrows similar design codes to its predecessor C'est la Vie, the first fragrance for the brand launched in 1990.

Christian Lacroix is wll known for having designed many dresses for Hollywood stars.

The new women's fragrance comes in a colourful bottle in yellow and turquoise, topped with transparent branch which is meant to resemble a piece of coral. The modern fruity, floral fragrance is signed by Jean Jacques of Takasago. The EdP line arrives in March priced at €28 for 30ml to €70 for 200ml.