Dior men fragrance Fahrenheit 32

French beauty brand Parfums Christian Dior (LVMH) has added a new dimension to its classic men4s Fahrenheit 32 fragrance. The brand's creative director, Hedi Slimane, has transformed the flaming-red bottle to a frosty white.

The newcomer scent also features a fresh, oriental fragrance by in-house perfumer François Demachy with Louise Turner of Quest. The composition includes notes of orangE-blossom flower, vetiver and vanilla.

The launch will be supported by press, television, cinema and internet campaigns. Hedi Slimane has chosen Arnaud to be the image of the new Dior men fragrance Fahrenheit 32.

The Power of Fragrance

During the Middle Ages, alchemists mixed plant substances such as aloe or camphor with animal scents such as musk, amber or civet. At times, they even went as far as using urine or human blood in their compositions to make the perfume more attractive. These practices remind us of Patrick Suskind's film « Le Parfum » (« Perfume »), and its hero's quest for the scent of a woman's skin...

Today, animal rights or ecological lobbies strive to do away with these animal substances and replace them with synthetic materials, which, unfortunately, are more and more pervasive.

Certain perfumes are sometimes based on synthetic products that make up more than 80% of the formula! The Perfume Industry as we know it today dates back to the 19th Century and the blossoming of the chemical products industry. A good perfume must be seductive. It also « sublimates » the personality.

Perfume is a matter of emotions, of our childhood memories, of a loved one, of a place dear to our hearts. When we smell a scent once, its memory, whether pleasant or not, remains with us for life. Our olfactory system is directly linked to the emotional side of our brain.

What is more suggestive than a perfume?

For obvious reasons, this is why the search for sex appeal in a perfume is omnipresent. But what materials have this power of attraction?

We can cite certain flowers, such as tuberose or patchouli, which have a very sensual power. Or, from a more general point of view, Orientals, which leave a very attractive trace. Example: Serge Lutens' composition, or even Carnal Flower, by Parfums Frédéric Malle. Inversely, sea or floral perfumes that leave lighter traces are less powerful. Moreover, according to a recent study undertaken by a research group at the Charles University of Prague, reported this week in Courrier International and a rather unusual one at that, Professor Jan Hawlicek and his team have shown that the attractiveness of a scent is directly linked with the sex appeal of the man who releases it! In other words, the study showed that women are attracted by the scent of power or strength.

To carry out this study, a group of male individuals were asked to wear cotton patches under their armpits for 24 hours. Facing them, a group of women who « smelled » said cotton patches and assessed their « sex appeal », « masculinity » or « intensity ». The study revealed that the women were all attracted to the scent of the most dominant males of the group. Rest assured, Gentlemen, those of you whose natural smell is not attractive. You still have perfume, of course!

To buy your fragrance, give a try to this french perfumery.
To buy Serge Lutens
To buy Frederic Malle

Katherine Heigl and Coti

Coty Inc. has signed an agreement with actress Katherine Heigl to be the face of the first new women's fragrance from Nautica following the signing of a global licensing agreement to create new fragrances and beauty products. The fragrance will debut early next year.

Coti is delighted to collaborate with Nautica and spokesmodel Katherine Heigl to introduce the new women's fragrance.



Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Calvin Klein, Cerruti, Chloe, Jennifer Lopez, Jette Joop, Lancaster, Marc Jacobs, Nautica, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.

Twenty-eight year old actress Katherine Heigl is the face of Nautica's first female fragrance. The deal was signed between Heigl and fragrance creator Coty's recently. Coty's is well-known for their partnership with celebrities in the creation of fragrances.

Katherine Heigl although appearing in a number of TV movies and series is best known for her role as Dr. Isobel « Izzie » Stevens in the hit Grey's Anatomy. Hiegl is said to be thrilled at being signed as the face of Nautica Woman. She is quoted as saying, « I am thrilled to work with Coty and Nautica on this new fragrance campaign. »

Yves Rocher focuses on China

French botanical beauty brand Yves Rocher is focusing on Beijing, Shanghai and Shanghai's satellite cities to open new points-of-sale 1 year after the brand was introduced in mainland China.

Yves Rocher is a worldwide cosmetics and beauty brand, founded in 1958 by the french entrepreneur Yves Rocher. The company is present in 5 continents and in 88 countries and employ over 13,500 personnel, excluding more than 215,000 through additional indirect jobs.



The brand is in the final discussions to open a counter in a department store and a standalone store in a shopping mall in Shanghai this spring adding to its existing three pos in Shanghai, one in Beijing and one in Wuxi.

The main idea is to take the necessary time to fine tune and test different formats and locations, both in first and second-tier cities. To adapt to the local beauty market dominated by department stores, the french cosmetics group Yves Rocher has for the first time designed a counter. The brand first intends to consolidate its in-store product selling before moving on to online business. Beauty services are also in the pipeline. It will not heavily invest on advertising, but will rather count on viral marketing to establish the brand name in the country. A contest to elect a face for brand in the country is to be held from next month.

Galliano to launch scents

Designer John Galliano and Franco-Italian manufacturer and distribution company Selective Beauty have signed an 11-year worldwide license agreement for the creation, manufacturing and distribution of fragrance products under the John Galliano brand name.

The first Galliano fragrance, for women, is expected to make its debut in fall 2008. The fragrance will be of a very high-quality. The distribution will be very selective, beyond the average of the selective market. Products will be only available in flagship boutiques and high-end specialty stores, at least for the first period. They are expecting yet to be chosen retailers to give this outstanding brand an outstanding visibility. The fragrance will launch worldwide and it is likely that France will be a very important country for the launch, where John Galliano lives.

John Galliano has been a designer for the house of Christian Dior, responsible for both haute couture and prêt-à-porter collections for the past 10 years. He was also involved in the creation of the Dior Addict line, taking over the image of the fragrance house and transforming Dior into a youthful, sexy brand with his provocative, sensuous ads. In the meantime, its own-brand of women's prêt-à-porter and accessories has extended its business to menswear and lingerie. In 2003, Galliano opened a flagship store in Paris and launched a limited edition of scented candles with Dyptique.

The John Galliano brand is owned by Christian Dior, Galliano himself and other shareholders.

The new brand will fall into Selective Beauty's newly-created luxury division headed by Jim Ragsdale, the very same division that has welcomed the global partnership for the Agent Provocateur brand as well as Sonia Rykiel. Selective Beauty's vice president for creation Brigitte Wormser, a former executive of Parfums Christian Dior, will be involved in the project and work in collaboration with Galliano's studio.

Paparazzi FOR Cosmetic & Fragrances

The C&F cosmetics and fragrance stores are well known amongst the Lebanese population, but when tourists visit the country they are more likely to look for franchise names that they are familiar with back home when they do their shopping. For this reason, C&F wanted to appeal to tourists at points where they would most likely make the decision of where to shop.



Private taxcabs are the most common form of transportation provided by hotels for their guests and therefore they provide a perfect location to convey messages to tourists. In this case, a semi-transparent film was placed over the passenger windows, making it look like the passengers were being photographed by paparazzi. With no headline, the visual is simply signed C&F Cosmetics and Fragances, to imply that with their products yu become a celebrity.

Lancôme's Hypnose Homme

The well known french travel retailer Aelia is expect to launch Lancôme's Hypnôse Homme exclusively in its airport stores at Paris Charles de Gaulle, Paris Orly, selected French airports (I don't know the complete list) and the Eurostar terminal for a three-week world exclusive.


After that, the fragrance will roll out across European travel-retail, followed by United States, duty-free in May and Asia in June.

The exclusive Aelia presentation will include more than 60 beauty outlets and will be supported by strong promotions at Paris CdG's terminals, including the use of promoters, dedicated window and wall bays.

Until May, Aelia will be the only French retailer selling the fragrance. Hypnôse Homme is sure to be a worldwide success, Lancôme category manager perfumes and cosmetics Béatrice Delorme says. Lancôme has previously created exclusive makeup palettes with Aelia. The retailer has also developed exclusives including with LVHM-owned Guerlain brand (Vetiver pour Elle, Lights of Champs-Elysées) and Groupe Clarins-owned Azzaro brand. The Hypnôse Homme launch should coincides with the launch of Lancôme Men.